The Grateful Pet

A different breed of pet food

The Grateful Pet

The tail tale of The Grateful Pet began in 2017, when an animal-loving duo set off to uncover the best blends for their best friends. Four years in, they were ready to launch a wider range of premium food for both cats and dogs, and needed a fresh, confident identity to boot.

Through vibrant illustrations, celebratory colours and lively slogans that match those four-legged attitudes, we developed a brand identity that’s as unforgettable as the animals we love. From squeezing in some daybreak yoga to snagging that extra bedtime treat, our Grateful Pets are living their best lives, always running on fresh.