Poppy Thaxter at The Brand Identity recently caught up with our principal, Yah-Leng who shared about the evolution of Foreign Policy as a studio.
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PT What do you enjoy about Singapore as a place to work in, as a creative?
YY Singapore is a very accessible city – it gets us anywhere very easily (sans COVID). So for me, it’s a good place for connecting with international clients as well as being able to be rooted with family here at the same time. Also, many businesses also travel to Singapore so I think it’s a relatively exciting place where new businesses are born and they always need design to support their ideas and growth.
“I think we are probably the kind of designers who are interested in using and harnessing design in building new ideas and new businesses under our own brand.”