Press 2023.02.24

Sylvester interviewed on The Brand Identity

sylvester thebrandidentity2023

Poppy Thaxter at The Brand Identity did a lovely interview with Sylvester, one of the key design man in our team, in their The Designers section. Here's a small excerpt of the interview, you can read more over at The Brand Identity.

 

(PT)  How did you land your job at Foreign Policy? What about them stood out to you compared to other creative studios? 

(ST)  I wish there was a more exciting story to tell, but oh well haha! Foreign Policy was always on my radar. I stumbled upon Critical Mass and was immediately smitten. The smart use of typography, the clever name and the curated content all drew me in. I landed an internship position with them during my sophomore year of university with the goal to learn more about graphic design, specifically typography, but I gained so much more than that!

At Foreign Policy, storytelling and having a strong point of view are always at the forefront. Behind every fantastic story are weeks or months of research, discussion and experimentation. No idea is too crazy – we bounce ideas around and reflect on whether they make sense for the business. It’s an amazing working environment where interesting ideas can flourish. There was even this one time we were just chatting and came up with this wild business idea. Before we knew it, Yah-Leng had already bought the domain name for the website!  After graduating, I reconnected with Yah-Leng and Arthur and I’ve been here ever since! 

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