Our principal Yah-Leng together with Jesse Reed from Order and typographer Morgan VanTorre were interviewed on The A Paper by The Brand Identity x Antalis Creative Power. They each presented a "rule" for the graphic design industry to stand by in a form of desktop wallpapers that could be downloaded for free from The Brand Identity's online store.
EMWhat do you think makes a good client?
YYA good client is someone who is reasonable and knowledgeable. They understand the creative process and even if not, they are also someone who has an open mind. A good client also does their homework and research and therefore are able to help to push/elevate the designers work to the best place. They are willing to learn and work together as a team with the designers to produce the best product for their business/customers. After all, as I said, a project is only as good as the client.