Project Info

  • Branding
  • Web & Interactive

Gallery & Co is the official museum store and cafeteria at National Gallery Singapore.

The brand concept is based on the idea that it is an “Entrepôt of Visual Dialogues”: harking back to early Singapore’s role as a trading port and derived from National Gallery Singapore’s function as an art museum.

As the official museum store, Gallery & Co. is the confluence of fine art and applied art, where inspirations and ideas collide. Key graphic elements formulating the visual language include basic shapes and rudiments such as the circle, line, square, and triangle, as well as colours such as blue, green, yellow and red – a palette we were first introduced to as kids when we start drawing.

& Co. is a creative business partnership with collaboration at its core. The logo of &Co. is essentially: (________) & Co. with the empty box for any partner brands to be filled in.

Where Fine Arts meets the Applied Arts — the design language referenced the primary elements used in art-making:

— Lines and Dots

— Circle, Square and Triangle

— Red, Blue, Yellow and Green

resulting in a multitude of patterned possibilities, which mirrors the collaborative spirit of & Co.




A special set of patterns have been designed for festivities such as Chinese New Year, Valentine's Day and Christmas.



Supplementary collaterals include event posters and information sheets.


Staff are seen as partners of &Co. as well, and their name tags reflect this relationship.