Project Info

  • Branding

Taking their brand further to improve user experience even within the online sphere, the Papa Palheta Experience Kit is designed to reflect their philosophy of having strong coffee roots grounded in sustainability.

With consideration of the sensory elements within the kit, a card printed on recycled pulp paper made with blended coffee chaff (an underused by-product of roasting coffee). The user can repurpose it as a bookmark or thank-you card. Add-on inserts like a coffee connoisseur’s record sheet for tasting notes, informative brewing guide that provides the golden water-to-coffee ratio as well as a cake recipe card to ensure the perfect pairing with coffee. All present to encourage the coffee drinker to further explore coffee culture.