All Rights Reserved © Foreign Policy Design
Project Send
Problem-solving on the high
Pimp us
Type of work
Project Send’s brand identity design and concept embody the gym’s fundamental principles and distinctive approach of building the gym as a community of climbers. Every element, from the vibrant logotype to the fun copywriting, is meticulously crafted to encapsulate the essence of this climbing gym.
The flexible identity system mirrors the multiple iterations and diverse directions encountered during climbing, symbolizing the climbers’ exploration of different paths and their determination to push boundaries and reach new heights.
Explore other project
Singapore International Photography Festival
Capturing the dynamic spirit of photography
Have a project in mind?Get in touch with us:affairs@foreignpolicy.design