Figment

A thoughtful, local take on boutique homes

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Design Notes

Figment offers beautifully furnished boutique homes, a thoughtful and refreshing take on co-living that turns handpicked spaces into vibrant platforms for local art, design and architecture. First launched in beautifully restored shophouses in its home city of Singapore, each Figment home is designed and decorated to reflect the personality of a local designer, offering residents their own piece of the city-state’s history and local flavour.

Design Notes

The expandable logo is inspired by the unique roofs of different homes in various cities and locations Figment plans to expand to.

In partnership with local craftsmen and makers, we developed specially curated welcome kits to make new residents feel right at home. The branded collaterals adopted architectural and graphic elements found in our local heritage, while the sticker stamps add an extra layer of fun and brand engagement.

The sticker stamps are a brand element that could be flexibly used in any of the collaterals to activate the brand, so that it’s also fun and engaging.

Figment

  • Figment

Year Completed

  • 2020
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