All Rights Reserved © Foreign Policy Design
About us(the spiel)
We are not government officials nor the cast of House of Cards
At Foreign Policy, we create story-driven brand identities that stand out from tired cliches.
We’re an award-winning design and innovation consultancy that knows the world is much larger than pixels, and that great design is much more than good looks – it’s the key to good business.
We can’t do magic, but we can do wonder
We believe in better business, through design – whether that’s brand identity and strategy, book and product design, interior design and wayfinding, websites and digital marketing, or everything in between.
We also produce scones and bibimbap occasionally, and work on EDG projects from time to time. If you have a business challenge (that we’ll turn into a creative brief), get in touch!
Our Side Hustle
“Branding doesn’t stop at a set of business cards and letterheads – it’s about extending the brand experience, and that involves telling a story to reach out to a wider audience. What can we do for our client to make their product better and take things to the next level?”
“Design should be experienced, and we’d like that experience to be deeper and memorable. We do a lot of research, we read and we dig, so as to become experts on the subject matter. Then it’s easier to brainstorm. Only with knowledge will creativity fuse with facts to become ideas.”
Yah-Leng Yu
(Founding Partner and Creative Director)
Yah-Leng was formally trained at the Art Institute of Boston before moving to New York City, where her creative career took off. In 2007, she returned to Singapore and co-founded Foreign Policy. She is currently the Pan-Asia Chair at Alliance Graphique Internationale. Her works have been recognised by international design associations like D&AD, Type Directors Club, Tokyo TDC, Art Directors Club and AIGA.
ps/ shout-out to Rebecca who helped with our portraits.
Arthur Chin
(Founding Partner and Brand Strategy Director)
A thought leader at the intersection of design, technology and business, Arthur has been instrumental in shaping the brand strategy of many key projects, including The Working Capitol and Sifang Art Museum. He cut his teeth in consultancy and strategy, and lived in Bangkok, Melbourne and New York City before co-founding Foreign Policy, bringing years of experience playing in the most competitive spaces.
The Good Folks(Projects don’t just do themselves, you know)
How well do you know FP?
Question 1/5 Oh no…
Where did we get the name Foreign Policy?
Sadly, you’re wrong :(
You’re correct!
- (a) From our founder's dreams
- (b) From a random word generator
- (c) From FP's first project, which revolved around foreign policy
- (d) Because Foreign Policy is the best policy
(a) From our founder's dreams
Founding partner and creative director Yah-leng had a dream about news typography and woke up remembering the words “Foreign Policy”. What to name the practice then became a straightforward decision: “It made absolute sense and gelled perfectly with our philosophy to look outwards and engage in a broader dialogue with creatives from around the world, never settling for a static point-of-view.”
Here’s a rock to cheer you up
Question 2/5 Oh no…
When was Foreign Policy started?
Sadly, you’re wrong :(
You’re correct!
- (a) 2006
- (b) 2007
- (c) 2008
- (d) 2009
(b) 2007
Yah-leng was formally trained at the Art Institute of Boston before moving to New York City, where her creative career took off. In 2007, she returned to her hometown of Singapore and co-founded Foreign Policy alongside Arthur.
Here’s a rock to cheer you up
Question 3/5 Oh no…
Which one of the list is FP blue?
Sadly, you’re wrong :(
You’re correct!
- (a) #00ffff
- (b) #1314ff
- (c) #ajhrefeuyrgfasjdhgf
- (d) #0000ff
(d) #0000ff
This blue has been used by FP for more than 10 years. We rock this blue for our presentation decks, documents, and even our table tops (kinda)
Here’s a rock to cheer you up
Question 4/5 Oh no…
Where in Singapore is the first FP office located?
Sadly, you’re wrong :(
You’re correct!
- (a) Chinatown
- (b) Jalan Besar
- (c) Kallang Pudding
- (d) Tiong Bahru
(c) Kallang Pudding
Here’s a rock to cheer you up
Question 5/5 Oh no… Congratulations!
What is the name of FP’s meeting room?
Sadly, you’re wrong :(
You’re correct!
You are an FP Fan!
- (a) Blue House
- (b) Blue Room
- (c) Huddle Hut
- (d) Situation Room
(a) Blue House
America has white house, so clearly FP needs a blue house for serious business.
Here’s a rock to cheer you up
Congratulations! You know us better than others.
Here’s a discount code “FPFANWEB” for your next purchase at our design shop.