Foreign Policy Design Group


We are a team of idea makers & story tellers who help craft, realize and evolve brands with creative and strategic deployment of ideas narrated by various appropriate media. We are located in Singapore, independently owned and creatively motivated.

We’ve been privileged to have worked with some of the most incredible people in and out of town. Give us a ring, let’s get together and make something awesome.



Strategic Consulting
Brand Strategy
Research & Analysis
Idea Making
Story Telling
Creative Direction
Art Direction
Graphic Design
Space/Environment Design
Experiential Design
Interactive Design
Problem Solving
Fire Fighting

Yah-Leng Yu

Yah-Leng, the principal of the group, was formally trained at the Art Institute of Boston before moving to New York City where she worked with some of the world’s most interesting names.

Some of these brands include Versace, Bvlgari, Vivienne Westwood, Oscar de la Renta and Ferragamo. Her works have been also recognized and honored by AIGA, Brand New Awards, FPO Awards, Tokyo Type Director’s Club, The Art Director’s Club et cetera.

In 2007, Yah-Leng moved to the tropical island of Singapore where she co-founded Foreign Policy Design Group. She wears multiple hats as creative director, art director, designer, idea maker and problem solver.


Arthur Chin

An aficionado of branding and strategy, Arthur Chin is also a big idea maker and visionary design thinker.

He cut his teeth in New York City in consultancy and strategy, and had lived in Bangkok, Melbourne, Indiana and New York City.

Arthur is also a founding principal and a pivotal steerer of the group.