13 Wives

13Wives is the story of 13 ladies and their man behind the bar. This tucked-away specialist little cocktail bar mixes up one of a kind potent concoctions inspired by each of the femme fatale protagonist. These cocktails can be selected from The Little Black Book presented by the mixologist – the man behind the bar. This is his secret rolodex tucked in his back pocket, complete with first dates stories, jot notes of the ladies and mentions of their favorite cocktails. Enjoy the night!

Playground Studio

A re-branding project for a music laboratory with a philosophy that music is part and parcel of life, even a storm breaks out in notes. Business cards and letterheads using ink stamps and recycled color papers easily obtainable at the local stationery stores. They can be printed on a need basis – a truly sustainable and green effort without exercising the printing press.

13 Wives : Posters

Posters for 13 Wives Mixologist Bar.


Branding/Identity/Signage for Wanderlust Hotel

wanderlust as the dictionary defines, is a strong innate desire to travel.

The custom made logotype expresses the feeling of dreaminess, fantasy and the discovery of the surreal landscape of a new world. The dash lines evoke the impulse to join the lines, as with the impulse to travel. The act of joining the lines is also analogous with the marking of lines from point to point, as with what a traveler would do on his map to plan/track his route. The airmail tricolor band is synonymous with traveling and correspondence – the conveyance of the emotions and thoughts kindled during a journey via mail.

Various forms of ephemerals and keepsakes experienced during a journey were carefully studied, considered and deployed onto the collateral set. Bus ticket for rate cards; air ticket for brochure inserted into an Air-ticket Wallet; notebook aptly named ITINERARY as a multi-purpose room-directory/guide book/journal for the guests, etc.



Branding/Identity design for French restaurant Cocotte at the Wanderlust Hotel which is located in the fascinating Little India neighborhood in Singapore. The food is unpretentious home-style cooking in communal sharing portions. The Cocotte logo takes its inspiration from old-style local French eateries and hand-painted signage. Rough-looking weathered menu boards with newsprint menus to further convey the simplicity, the down-to-earth and unpretentious personality.

Grab some cork business cards if you swing by.

The Roof

The identity of The Roof bar is very much inspired by wheatpaste-glued posters on the streets of old Shanghai back in the days plus elements from the current architecture of the hotel. We deployed the idea of the vintage newspaper adhering to recycled wood for the menu with a wheatpaste-like glue. The use of the wood takes cue from the hotel’s windows and wood decks of the rooftop – which are wood reused from these 1930s old buildings & warehouses in Shanghai.

Look out for the hand-made business cards ~

The Waterhouse at South Bund : The Collaterals

The brand identity is based on the concept of DUALITY. Shanghai has a DUALITY persona in almost every aspect of its DNA. There are art deco old historic buildings on one side of the bund, and across the bund, there are cutting edge skyscrapers; ballroom dancers practicing their routines next to older people doing their Taiji in the morning. Hence the identity is designed having the ability to an ‘IN & OUT’, ‘BLACK & WHITE’, reversible concept – aptly reflecting the architectural design intent of inside out, outside in.

Another layer of the identity development pays tribute to the Waterhouse as a former warehouse. The graphic profile of the identity was built in squares to mimic the stacking and storage of cargo and goods. This identity has to be global and internationally appealing, it should be work as well in Shanghai or Berlin.

Table Nº1

Branding/Identity Design of Table Nº1 – Shanghai’s first gastro-bar that serves up tapas-style modern European cuisine. It is set in a sleek and simplistic interior which encourages social interaction by sharing portions over a long communal table.

The brand identity is based on the restaurant’s focus on communal dining in a very simple and unpretentiousness environment, that explains the use of brown kraft paper & newsprint paper throughout the collateral system. Since the long communal tables in the restaurant are the central theme, the business card is designed to be a little table when folded up. Basic folder with clips are used for the menu. The distressed and rusted look of the clips is to align with its history of the location of this former warehouse. Order pads are created from newsprint papers that the staff can convenient stamp the restaurant logo on.

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Yigloo : Identity

Yogurt Store Branding & Identity Design

Yigloo : Interior

Yogurt Store Interior Graphics, Menu and Uniform Design

The Waterhouse at South Bund

Branding & Identity Development for luxury boutique hotel in Shanghai due to open April 2010.

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Branding and packaging design for iPhone accessories label.

Design Defined : The Blank Novels

Define Design/Design Defined was a guerilla movement with the intent to educate and enrich the everyday layman about design. We collaborated with Design Linguist to create various forms of interventions to be inserted at different public locations. 100 limited edition hand-made blank books which say “This novel is like design without a process…it has no content”, were inserted to the shelves of major book stores and the library around town.

The Foreign Policy 2009 Calendar

The idea for this self-promo piece is to communicate the existence and arrival to the new country, Singapore from New York City leveraging on the design group’s name “Foreign Policy”. A blend of concepts of current affairs, political affairs, maps, the world and the leaders, is used as content on the piece.

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