An “Elephant in the Room” is an english metaphorical idiom for an obvious truth that is going unaddressed. The idiomatic expression also applies to an obvious problem or risk no one wants to discuss. A very large issue that everyone is acutely aware of, but nobody wants to talk about. Perhaps a sore spot, perhaps politically incorrect, or perhaps a political hot potato, it’s something that no one wants to touch with a ten foot pole.
Ah … where should we start?
Haven’t you seen a cuddly furry little one on the sidewalk or one strategically self placed in the warmth of the sun and thought – “I want that”. I have, you probably have too, unless you are one of those cat haters who repeatedly comments on cat videos that dogs are better. Come on, #alllivesmatters #lovewins, learn to love a a wide eye kitty or JUST STAY AWAY.
Ok, got carried away, got slightly agitated there, i apologise. Now back to business. I’m writing this to kindly inform and educate everyone on the secrets of performing a catnap. The actual task is easy, but the preparation is slightly more complicated. It might be seen as an illegal act, but it truly depends on how you do it.
Silence, something almost unheard of these days. In a world of immediate communication, updates and repetition of information, we are loaded and saturated with almost too much sights and sounds.
In the rare moments of silences, it almost feels strange and unnatural, the silences when we run out of small talk, the silence when your mobile devices die and you realise that you have no idea what to do, the silence the morning after the party, the silence when you are stuck in the washroom listening to someone else doing their business in the next cubicle.
Of course, there are instances where silence can be appreciated and enjoyed. The starkness of the dawn, the silence that follows the breeze and the crashing of the waves, the silence of watching the sunset or the stars in the night sky, the silence of your own room, the silence of comfort.
Our longwinded politically-correct rationale:
Largely a design studio/consultancy/bureau/think tank, we want to recognise the purpose of our work in a wider scope, by delving into culture and design of all sorts. You can expect studio updates, thoughts, and explorations of our individual and communal interests. Maybe more questions than answers, but we are hoping to get a conversation going between you and us.