- Web & Interactive
Wanderlust (/ˈwɒndəˌlʌst/) as the dictionary defines, is a strong innate desire to travel.
Dreaminess, fantasy and the excitement of a new discovery — The project draws on these emotions to incite one’s dormant desire to journey and see the world.
The custom made logotype expresses the feeling of dreaminess, fantasy and the discovery of the surreal landscape of a new world.
The dash lines evoke the impulse to join the lines, as with the impulse to travel. The act of joining the lines is also analogous with the marking of lines from point to point, like a traveler would do on his map to plan/track his route. The airmail tricolor band is synonymous with traveling and correspondence — the conveyance of the emotions and thoughts kindled during a journey via mail.