Project Info

  • Wayfinding

A modern co-working office space that is transformed from a row of heritage historic shophouses in Chinatown; it is not your typical start-up incubator shared-office sort of environment. Instead, think: Shoreditch House.

The Working Capitol is a community of knowledge workers who operate at the intersection of creativity, technology, and business.

www.theworkingcapitol.com

Expounding on the brand’s 3 grounding principles — The way-finding system plays with the juxtaposition of two and three-dimensional forms, alluding to the infinite possibilities and perspectives introduced by members within the space. The Working Capitol is not [just] an office; it is a community of knowledge workers who operate at the intersection of creativity, technology, and business.

Utilising an anamorphic approach, its outlook varies at different vantage points. Huge directional arrows are spread across staircases, columns and walls; tongue-in-cheek slogans (The Great Escape leads members towards a hidden stairwell exit) and subtle marketing messages (A massive chair sits just above the Workspot designated section, with the words “We’ve saved you a seat” just below) add a touch of playfulness that set the Working Capitol apart from stuffy, cookie-cutter corporate office spaces.

A

foreignpolicy_2015_wayfinding_theworkingcapitol_anamorphic_04

B

Informed by perspective lines and architectural blueprints, an accessible (and sophisticated!) visual language was created to share ideas across language and literacy barriers.

Whoever said icons needed to be boring?

C

D

The building’s interiors is largely centered upon an interplay of materials and this principle influenced the choice of signage materials; often more than one material on a single surface.

We fashioned banal washroom indicators (usually depicted with stick figures) and otherwise boring section markers (printer icons, work areas) from wood and acrylic, allowing for easy identification as members navigate within the space.

E

Playing with perspective: Washroom signs set against the bright yellow wall of The Commons (A flexible events space within The Working Capitol).