- Web & Interactive
- Space & Interiors
Park Bench Deli: The place for tasty, satisfying sandwiches: The kind that you crave after a long day in the kitchen. Or at work. Or whenever.
Styled on the All-American Deli, a friendly neighbourhood fixture that welcomes you every time you push past the swinging doors — These are loud, boisterous and fun boys who’ve got a bit of a potty mouth, a little over-the-top, but a whole lot of good. Unless you feed their sandwiches to the pigeons, of course.
Business cards come in the form of ticket stubs, an invitation to partake in the festivities at Park Bench Deli (Pop-ups! Cook-outs!) and to just chill the hell out with a cheesesteak in one hand, a bottle of beer in the other.
The overall look of the collaterals references the fuss-free aesthetic of old school self-organised music events — Photocopied menus on coloured papers, cheeky hand-drawn illustrations and just that wee bit of vintage Americana.
Reminiscent of an all-boys den — Personal items of the shop owners (think family holiday photos and pre-loved items) line the walls, each a physical representation of the hands behind the sandwiches, who are always ready to dish out a fist-bump or two.
Park Bench Deli’s storefront and interior is styled on the All-American Deli — A friendly neighbourhood fixture that welcomes you every time you push past the swinging doors.
Earnest, friendly and wholesome, the space is a visual explosion of beloved vintage textures (think intricately patterned floor tiles juxtaposed against vibrantly painted wooden panelled walls) and the fuss-free laid back sensibility of your favourite mom-and-pop shop a few blocks down the street.