Project Info

  • Branding
  • Space & Interiors
  • Wayfinding

Hay Market is a restaurant set in the sprawling grounds of the Hong Kong Jockey Club.

With Hong Kong Jockey Club’s pedigree as a British Colonial entity, the basis of the brand personality and language is British Eccentricity.

An extensive project that spans across branding, uniform, interior graphics and wayfinding.

The brand's logo is a playful update on classic letterforms and also functions as a blank canvas, allowing for quirky permutations when combined with different illustrations.

Inspired by vibrant jockey silks which are drenched in centuries of tradition and superstition, the restaurant’s visual language is an eclectic mix of bold geometric shapes juxtaposed against vintage British typography and Victorian illustrations from old advertisements.

A

foreignpolicy_2014_wayfinding_haymarket_01

B

The visual language commonly associated with old English advertisements informed the wayfinding and signage around. 

C

D

E

Contemporary Edwardian inspired by the heyday of 19th century Equestrian fashion — Oozing aristocratic sensibility, is distinctly British and heavily steeped in heritage.