Project Info

  • Web & Interactive
  • Branding

The Working Capitol is a community of knowledge workers who operate at the intersection of creativity, technology, and business.

The overall look is a reflection of the continuous stream of intellect, creativity and passion embraced by the minds behind The Working Capitol— A space that strikes good balance between meaningful business negotiations, upward learning through events and talks, yet one that is also casual enough to have social events and meetings.

www.theworkingcapitol.com

Infinite permutations of The Working Capitol's logo.

Using Euclidean theory which allows for infinite possibilities. The resulting different logo permutations reflect The Working Capitol’s commitment to:

1. Beautiful Spaces

2. The Right Infrastructure

3. A Community Support System

and the shapes radiate and expand into an intricate and infinite sphere of influence.

A

foreignpolicy_2015_branding_theworkingcapitol_collaterals_01

B

Corporate collaterals (letterheads, envelopes, business cards) given a modern uplift with bright hues of Red, Reflex Blue and Teal.

C

D

Clean, assertive typography, reminiscent of scientific journals that hail back to the intelligent minds at Building 20 is tempered with dynamic geometry that alludes to the ever-changing space.

The overall look is a reflection of the continuous stream of intellect, creativity and passion embraced by the minds behind The Working Capitol — A space that strikes a good balance between meaningful business negotiations, upward learning through events and talks, but also casual enough to have social events and meetings

E