Table Nº1 is Shanghai’s first gastro-bar that serves up tapas-style modern European cuisine.
The brand identity is based on the restaurant’s focus on communal dining in a very simple and unpretentious environment, that explains the use of brown kraft paper and newsprint paper throughout the collateral system. Since the longish communal tables in the restaurant are the central theme, the business card is designed to be a little table when folded. Basic folder with clips are used for the menu. The distressed and rusted look of the clips is to align with its history of the location of this former warehouse.