Project Info

  • Branding
  • Wayfinding

Set within the gentle terrain of Laoshan in Nanjing, the architecture of Sifang Art Museum is a well-constructed mix of harsh angularity with an elegant appeal whereby the asymmetrical structure hovers in space.

Every view angle yielding a different trapezoidal perspective; the collateral system adopts the trapezoidal form.

A customized typeface made for the logo expressing the contemporaneous and progressive identity and personality of this contemporary art museum without any traditional baggage and association.

A

foreignpolicy_2012_angularity_sifangartmuseum_01

B

The form of all the collaterals underscores the inspiration from the architectural of the museum, which is a non-parallel quadrilateral designed by Steven Holl.

C

D

E

With the function of a museum being a canvas for all art work in mind, the design intent of the wayfinding is not to take attention away from the exhibits and therefore is as undesigned as possible.