Project Info

  • Branding

Kha is a casual bistro serving authentic Thai food comprising selections from the chef’s family recipes and a collection of innovated modern interpretations.

Taking cues from the modernisations of the classic Thai cuisine, the brand looks to the era of Kinds Rama IV and Rama V — the former welcomed westernisation in Siam while the latter took the nation to modernisation. Archival articles of the Rattanakosin Kingdom during this period were carefully examined and considered for this branding effort. 

The conclusion — an atypical brand; classy and elegant with the removal of superfluous stereotypical Thai ornamental elements.