Brand, Innovation & Growth Consulting
Customers are the source of growth and Foreign Policy helps create magical experiences that organically attract and retain loyal brand advocates. Foreign Policy combines in-depth insights into customer behaviour and market trends with a decade of expertise in visual communication, branding and experience design to help ambitious companies differentiate themselves, create sustainable growth and ultimately outperform the market.
We help our clients determine how well their products are aligned with the value their customers desire and how well they tell that story. We combine hard metrics and creativity to build a profoundly human-centred brand experiences, marketing strategies and growth campaigns that are at once relevant and timeless.
We work with Singaporean and international clients to understand customer needs, identify useful segments and areas of distinct advantage over competitors. This gives our clients more confidence and much better-informed decisions around future marketing investment.
Our results are not just aesthetically pleasing, but are aligned with with business objectives, reinforces brand positioning, cultivates a trustworthy brand image and ultimately earns the advocacy of a loyal, organically-grown customer base.
Foreign Policy Design Group is an independent award-winning, cross-disciplinary team with a passion for creating inspiring brands, valuable products and meaningful customer experiences for ambitious companies that outperform the market.